Candy Crush

Candy Crush is a game created by King.com, in which players complete levels by swapping colored pieces of candy on a game board to make a match of three or more of the same color, eliminating those candies from the board and replacing them with new ones, which could potentially create further matches. Matches of four or more candies create unique candies that act as power-ups with larger board-clearing abilities. Boards have various goals that must be completed within a fixed number of moves or limited amount of time, such as a certain score or collecting a specific number of a type of candy.

Candy Crush Saga has replaced the original browser based Cand Crush, and it is a “match three” game, where the core gameplay is based on swapping two adjacent candies among several on the gameboard as to make a row or column of at least 3 matching-colored candies. On this match, the matched candies are removed from the board, and candies above them fall into the empty spaces, with new candies appearing from the top of the board. This may create a new matched set of candies, which is automatically cleared in the same manner. The player scores points for these matches and gains progressively more points for chain reactions. Additionally, creating matches of four or more candies will create a special candy that, when matched, can clear a row, column, or other section of the board.

The game is primarily monetized through in-app purchases (through either a credit card, iTunes credits or Google Play credits); players begin with five “lives”, lost whenever a level is failed. This applies to all of King’s games. When they are exhausted, users can either send requests to their Facebook friends for more lives, wait for them to replenish themselves (a life is restored every half-hour), or purchase them.

Candy Crush Saga was released by King.com in 2012 for Facebook, and quickly other versions for iOS, Android, Windows Phone, and Windows 10 followed. The mobile version helped to boost popularity of the game, attributed to the nature of the game being able to be played in a pick-up-and-go manner ideally suited for mobile devices.

By 2013, Candy Crush Saga had been downloaded more than 500 million times across Facebook, iOS, and Android devices and considered the most downloaded app from the Apple App Store, and had at least 6.7 million active users on a daily basis; the game had a daily revenue of $633,000 from the United States section of the iOS App Store alone.] By 2014, the game had over 245 million active players each month but has since dropped off, with that count falling to around 166 million by 2016. It again rose back to 293 million active monthly players by November 2017.

Coming soon – a directory of Candy Crush tips and help